The consumption of cosmetics is obviously affected by popular elements.

Because of the large demand for packaging materials for hot-selling cosmetics, other cosmetics manufacturers will also learn from similar packaging designs.

Therefore, enterprises with weaker scale and technical strength will gradually participate. With the continuous joining of the same product, the profit level of the same product will gradually decline.

If the product iteration speed is slow, large companies in the industry directly compete with small and medium-sized enterprises, and the overall profit level of the industry will decline;

if the product iteration speed is fast, powerful companies in the industry will have a greater chance of obtaining new products with higher profit margins. produce.

Therefore, product iterations are fast, and powerful companies in the industry will be able to maintain a higher level of profitability.